We connect with CEO Bruce Birnbach during the COVID 19 crisis while he is at his home in Dallas, Texas. Bruce leads American Leather, Lee Industries, Brookline Furniture and the online marketplace of Benchmade Modern. Bruce, the son of the late Gerald Birnbach who grew Rowe Furniture to fame, is a second generation leather in the furniture world.

We talk about his leadership style as he guides four different brands, his father and furniture and his perspective on Furniture Market in the future. For more on the American Leather family of brands visit: 

americanleather.com
leeindustries.com
brooklinefurniture.com
benchmademodern.com

Also great article here about Bruce and the brands from Business of Home:
https://businessofhome.com/articles/can-american-leather-s-new-hire-reach-designers