In today's Startup Therapy Podcast, Wil and Ryan discuss who founders are really competing against. Founders are often never satisfied because they constantly set new, self-imposed benchmarks and goals. They compete against a changing definition of success, driven by their ego and perceptions of their peers. As they reach one milestone, they quickly construct new challenges, making it challenging to ever achieve lasting contentment in their entrepreneurial journey. Finding a balance between ambition and recognizing their achievements can lead to greater satisfaction and a healthier perspective on success.