Joost de Valk is an entrepreneur and application software developer from the Netherlands who is best known for Yoast SEO. Joost started out as a consultant and blogger in 2004 before developing Yoast, one of the most successful plug-ins for WordPress.

Tune in to this episode as we discuss the current landscape of search and AI, and the implications for both. Google and Bing have implemented new AI chatbots to create a more conversational technology for searches, but this also raises questions of trust and accuracy. Joost also speaks of large-scale AI models and their tendency to generate text without factual background.

For full show notes visit https://thetrustedweb.org/podcast/.