Copywriting has such an incredible power to allow you to work less and earn more.

If you have put the time and energy into your copy and your website is converting – convincing more people to join your email list and buy your product – that means you don't have to put in the leg work to make each individual sale yourself.

If you set up your website do the heavy lifting for you, you can take some time off and keep making money – even if you're not in the office.

In this episode, we’re talking with the brilliant copywriter and my good friend Ashlyn Carter.

Ashlyn is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She trains Fortune 500 clients in corporate marketing to bring in more than seven-figures. She has worked with creatives like Jenna Kutcher, Beth Kirby of Local Milk, Julie Solomon, Katelyn James, Hilary Rushford, Lara Casey/Cultivate What Matters. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and has been featured in Forbes, Southern Living, Style Me Pretty, and more.

I wanted to have Ashland on the show so you can learn some of the copywriting secrets that will help you improve the writing that you do to market your business.

Listen to the full episode to hear:

• How to make your website do the heavy lifting for you so you don't have to work as hard
• How improving the words on your website can help you convert more customers and allow you to work less
• The #1 thing everyone can improve on their website to get visitors to STICK and be more likely to convert
• How to use a "heatmap" to figure out exactly where you need to fix your website's copy

Ashlyn’s Links:

• Ashlyn Writes
• Instagram
• Facebook
• YouTube

Gillian’s Links:

• Join Startup Society (promo code: earnmore)
• The Feedback Form