David J Bland is the founder of Precoil to help companies find product market fit using lean startup, design thinking, and business model innovation. David has helped validate new products and businesses at companies such as GE, Toyota, Adobe, HP, Behr and more. David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.

In this podcast, we talked about David’s new book Testing Business Ideas. We covered:

• three types of risks facing your business and product ideas

• how to design experiments for these risks,

• and how you can use experiment sequences to design better products.

www.beyondusers.com/podcast/