Shut your eyes and think of a stereotypical salesman.

If you’re like me (Carly), you’re imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch.

That’s how I always used to think about sales, and frankly, why I was always turned off to that profession.

But then, over time, I started meeting people who revolutionized the industry, and turned my original connotation into one that thinks of people who can be relied on as trusty sources of helpful information.

Tom Martin, is one of those people.

Tom is a seasoned expert in turning conversations into customers, with 30 years of experience revolutionizing sales processes for companies ranging from startups to global brands. His insights have been featured in Advertising Age Magazine and Forbes, and he has spoken at major industry conferences like MarketingProfs and Content Marketing World. He is the author of The Invisible Sale, where he explores the science of Propinquity in relationship building and sales. He also has a signature program called Painless Prospecting, which emphasizes respectful, trust-building sales strategies over aggressive tactics.

We invited him on the show to discuss things like:

Plus so much more. So be sure to tune in!

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