Join Nate Matherson as he sits down with Jimmy Daly for the tenth episode of the Optimize podcast. Jimmy is the CEO of Superpath, the largest community for content marketers. He’s a longtime B2B content marketer and previously worked at Vero, QuickBooks, and Animalz. Our episode tonight gets a behind-the-scenes look at Superpath’s journey, including what’s next for the most popular communities in the content marketing space. In this episode, Jimmy and Nate talk about the benefits of, and structure required, to develop a proper content strategy and provide tactical advice for what to expect when building out your own content channels. To close out the episode Jimmy reveals his thoughts on how to optimize content for specific funnel stages to help drive conversions and support customer success teams. For more information please visit www.positional.com, or email us at podcast@positional.com.