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Hard to Market
Trailer
Bonus
Episode 45
Season 1
Using Podcasts as a Lead Generation Service with Podcast Chef’s Sean Boyce
Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services.
To solve this Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time.
Seeing the effectiveness of podcasting at reaching new people, Sean opened it up to others, helping people to start a podcast and delegating the management from post-production to booking guests. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:
- The limitations of in-person networking.
- Why most leveraging lead generation services don’t work.
- How podcasting can efficiently increase the number of people you meet.
- How to determine the scope of a podcast.
- The different bottlenecks in podcasting.
- How podcasting functions differently to other lead generation services.
- Why relationship-based selling is more effective than aggressive sales tactics.
Resources:
Connecting with Sean Boyce:
Connecting with the host:
Quotables
- 2:39 - “I needed a way to try and efficiently essentially grow my network to see how I could more efficiently find people who might need my help I tried at least 2 different strategies with different levels of efficiency and effectivness.”
- 5:52 - “The results are pretty poor with most of the services in my opinion so while it promises to be much more efficient, I don’t have to go to events any longer so I get a lot of that time back the results aren't there so it was efficient but it wasn't effective and on the networking side it was effective but it wasn’t efficient.”
- 7:31 - “I was unable to do essentially business development and marketing at the same time and in my opinion, it’s so important to be able to invest in both to be able to grow and have a successful business so the podcast enabled me to come up with a more efficient way to meet people and also led to a more effective way for me to meet eventually some people that might need my help, but at the same time it enabled me to also invest in marketing through the podcast where I was able to relatively efficiently generate great organic marketing content.”
- 16:41 - “Sales isn't about trying to convince anyone or coerce someone into cooperation it’s about meeting people getting to know them, them getting to know you, figuring out what each other does, figuring out what problems you solve, and if they have a problem that you solve or they know someone that has a problem you solve then you can start having that conversation.”
- 18:15 - “People do business with people that they like, so as you start to build and invest in a relationship there becomes more opportunity to trust each other to help each other and that’s what it’s all about.”
Connect with our host, Brian Mattocks: