From short-term pain to long-term gain. 
This podcast will: 
• Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns 
• Examine the phenomenon of seasonality in marketing and consumer behaviour 
• Explore how the marketing industry is giving consumers the tools to live better lives 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 09 January 2020 12:00 GMT