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iGaming Daily
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Episode 443
Season 1
Ep 437: Optimove’s Motti Colman on revolutionising live betting through real-time data
In this episode of iGaming Daily, James Ross, SBC’s Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, who discusses the launch of OptiLive, Optimove’s live sports marketing solution.
The duo reflect on the surge of in-play betting and how OptiLive can be used to optimise the marketing around the product, as well as consider how AI is crucial for scaling real-time messaging in sports betting.
The conversation also touches on future trends in the industry, including consolidation among suppliers and the potential for the sweeps market to push for online casino regulation in the US, as well as the launch of Optimove’s Ignite Plus, which aims to support emerging operators.
Host: James Ross
Guest: Motti Colman
Producer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Chapters
- Welcome to ICE and Celebrating Milestones
- Introducing OptiLive: A Game Changer in Real-Time Betting
- The Journey of OptiLive: From Concept to Reality
- The Surge of In-Play Betting: Consumer Demand and Technology
- Navigating Latency in Live Betting
- The Role of AI in Scaling Real-Time Messaging
- Future Trends in iGaming: Consolidation and Regulation
- OptiMove Ignite Plus: Empowering Emerging Operators