CIM Marketing Podcast
Trailer
Bonus
Episode 2
Season 1
Episode 2: The sexist ad trap
What are the consequences of the new ASA regulations on gendered advertising?
This podcast will:
• Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads
• Examine whether the regulations are fit for purpose in the digital age
• Ask whether the rules will eliminate – or exacerbate – harmful online content
Host: Ben Walker, Head of Media, LID Business Media
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM
Recorded: Friday 20 September 2019 12:00 BST