You learn how much they had to iterate on their product and how they made their prelaunch on KickoffLabs such a huge success, gathering over 18,000 emails with a conversion rate over 50% and a viral boost of 65%. They've passed their Kickstarter funding goal in the first 48 hours. All this for their version of a product you'll use every day.

Remember, if you enjoy this episode, write us a review in the podcast listening app of your choice and send any feedback to josh@kickofflabs.com