Billion Dollar Backstory
Trailer
Bonus
Episode 9
Season 1
9: The Art of Differentiation in the Investment Industry | Allocators Want Different Not Better | How to Identify Your Edge and Find Your Fascinating to Raise Capital
In this episode I discuss:
- Why different is better than better (even in the investment industry where we love to rank and chart errrthing)
- If you want to lean into what makes you different, you need to go to the edges. You need to get radical.
- The Bain study that reveals: 80% of executives think their company's offerings are differentiated but only 10% of their customers agree
- How to create a category of one
- What differentiation is and what it is not
- Why you must be brave enough to attract and repel
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