In this episode, CEO India Jackson and Co-host Erica Courdae talk about ideal client avatars and how the way they are traditionally structured just doesn’t work. Listen in on why they used to dread doing ideal client profile exercises, why they are not inclusive, and a few mindset shifts they’ve made over the years that changed the way they see this work. Join in as they provide insight on their updated process and how it gets your ideal clients to know that you’re what they’ve been looking for.