d.MBA
Trailer
Bonus
Episode 17
Season 1
17- Christian Hertlein @N26 - How to organize design teams and promote design culture
Christian Hertlein is a head of design at N26, the mobile bank startup with over 1 million customers across 17 European markets.
A year ago, Christian took over a team of designers in super fast growing startup and started integrating design across different departments and promoting design as an important part of the culture.
We discussed:
-
how is the design team structured and organized within the N26,
-
how to get a seat at the table by proactively shaping what the design team works on rather than passively waits for project briefs,
-
and what are design consultants naive about when they work with clients.
Show notes:
-
1:40 How did Christian get into design?
-
6:05 What are consultants naive about when working with clients?
-
14:15 What are the responsibilities of a head of design?
-
16:45 Why is investing in design research important?
-
24:55 The importance of proactiveness
-
27:40 How is design team structured at N26?
-
30:50 The importance and advantage of tangibility
-
34:25 What KPIs does the design team use at N26?
-
36:50 The role of design as a driver of trust
-
46:00 Future plans for the N26’s design team