Theme park attractions wow visitors with their thrilling, immersive experiences, which meld together lighting, video, sound, and motion. Behind the scenes, big-thinking creative designers and pragmatic engineers have to work together to make it all happen. On this episode of The Big REthink, Brent Pritchett, VP of Systems Integration for 4Wall Entertainment, joins host Susan Campbell to explain how he and his team—who specialize in lighting systems integration for theme park attractions and entertainment facilities—use technology to bring those big creative visions to life. He also reveals two of his own favorite theme park attractions and describes the impressive technologies behind both.