In this engaging episode of Startup Junkies, hosts Caleb Talley, Daniel Koonce, and Jeff Amerine are joined by Mallory Files, Owner of Ozark Charcuterie Wine Bar, who shares her inspiring journey from experiencing burnout in a full-time job to creating a thriving catering service and eventually opening a successful wine bar.

Feeling the pressure of a demanding job and grappling with mental health challenges, Mallory discovered solace in creating charcuterie boards, inspired by her grandmother’s culinary finesse. Encouraged by friends and her therapist to pursue this passion, she started an Instagram page that quickly grew into a business. Despite facing personal challenges, including a difficult pregnancy, Mallory persevered, leading her business to remarkable growth through strategic social media and SEO efforts.

Mallory's entrepreneurial spirit shines as she describes the distinct customer avatars she created for her catering and wine bar clients, as well as her decision to focus more on catering while integrating the wine bar aspect creatively. The discussion highlights her marketing strategy, emphasizing SEO over social media and targeting specific customer needs.

The hosts delve into Mallory's efforts in managing a growing team and expanding her product offerings, all while maintaining a personalized touch. Mallory shares her vision for the future, including aspirations for personal branding and scaling her business wisely. Her story is one of resilience and strategic growth, offering valuable insights for aspiring entrepreneurs navigating similar paths. Tune in today!

(00:00) Introduction

(03:03) Mallory’s Backstory

(07:43) Costly Convenience vs. Budget Living

(10:17) Marketing Strategies for Platforms and Audiences

(12:36) Curating an Ideal Audience

(17:34) What Goes Into a Perfect Charcuterie Board

(21:49) Custom Gourmet Platter Experience

(22:48) Balancing Kindness with Assertiveness

(26:42) Building a Personal Brand Journey

(29:24) Embracing Change in Business

(31:19) Closing Thoughts