The Sales Transformation Podcast
Trailer
Bonus
Episode 39
Season 1
#39 - How storytelling can help bridge the gap between management and teams (Waldermar Adams, 2020)
Waldemar Adams - Global Senior Vice President at SAP:
"How storytelling can help bridge the gap between management and teams" (2020)
In this Mastercast episode, Philip Squire, CEO of Consalia, speaks with Waldermar Adams, who graduated from the Executive Masters in Leading Sales Transformation programme in 2020.
“Where's the missing piece? Where's the piece which tells your employees they deserve to have the same attention as your customers? They shouldn't be forgotten.” – Waldermar Adams
In this episode, look forward to:
[25:30] The importance of not forgetting about the employees of a company
[28:50] Adam’s key findings during his research for his final project
[45:20] Making sure there is purpose in the communication, and not just empty motivation
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Show Notes: