In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s social media executive, Molly MacArthur, to find out why that is, along with the most common pitfalls and, ultimately, whether social media has been good for marketing or not. 

 

This podcast was recorded on Thursday 12 November at 10:00 GMT.

 

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