Higher Ed Storytelling University
Trailer
Bonus
Episode 60
Season 1
#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni
In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams.
Key Takeaways:
- Hire good editors who can create a compelling story and vibe that draws viewers in. Editing is where a video can fall apart, so prioritize finding videographers who are skilled editors.
- Look for videographers who are collaborative partners, both creatively and logistically. They should take scheduling and coordination off your plate.
- Request that the videographer provide all the B-roll footage at no extra cost. This is a good sign they want to be a true partner.
- For lower budgets, look for generalist solo videographers used to doing a lot themselves. For bigger budgets and commercials, hire studios with specialized on-set roles.
- When hiring in-house videographers, manage expectations and clearly define priorities. One person can't do it all. Consider outside help for marketing storytelling.
- For small in-house video teams, an efficient duo is a producer/director/camera operator paired with a dedicated editor.