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Earmark Podcast | Earn Free Accounting CPE
Trailer
Bonus
Episode 55
Season 1
Accounting Firm Marketing In The Era of Generative AI
David Toth of Winding River Consulting joins Blake to examine how digital marketing and AI are disrupting accounting firm marketing. They also look at how innovative firms use marketing automation, CRMs, and content marketing to generate leads and close deals from their websites.
Chapters
Sign up to get free CPE for listening to this podcast
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Download the Earmark CPE App
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728
Sponsor
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Check out our Sponsor LiveFlow — Advanced Financial Reporting on Autopilot
Chapters
Sign up to get free CPE for listening to this podcast
https://earmarkcpe.com
Download the Earmark CPE App
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728
Connect with Our Guest, David Toth
LinkedIn: https://www.linkedin.com/in/davidmtoth
Website: https://windingriverconsulting.com/
Connect with Blake Oliver, CPA
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/
Chapters
- Earn Free CPE credit
- David Toth joins the show to talk about marketing for accounting firms
- How marketing fits into accounting firm's strategic growth
- What has changed in digital marketing over the last few years?
- How can a firm move from the old model to the new one?
- What are successful firms doing differently?
- Who is using HubSpot?
- Introhive and other data scraping tools
- What's the best practice for setting up these teams for success?
- What's your favorite digital marketing activity?
- Using LinkedIn correctly
- Have you seen any top 400 firms leveraging short form video content for social media?
- Having a plan and making priorities
- How do you see AI changing accounting marketing?
- Wrap up and where to reach David