Still selling PT sessions? That might be the reason you’re not getting clients.

In this episode, we dig into the biggest mistake personal trainers make when trying to grow — and what to do instead. If you want to coach smarter, get better results for your clients, and actually build a business that works long-term… this one’s for you.

💡 From pricing mistakes and accountability, to why discounting can backfire — we’re covering the real stuff no one teaches you when you qualify.

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⏳ Timestamps – Skip to What You Need

00:00 The mistake that’s stopping you getting clients

00:37 Why “selling sessions” doesn’t cut it

02:05 The price trap (and how it drags you down)

03:09 Sell outcomes, not time

04:01 What clients are really paying you for

06:01 Accountability: the missing link

07:32 Niche down — stop trying to coach everyone

08:46 Stop selling 45 minutes — sell transformation

09:16 Why you don’t need slick sales scripts

10:29 Don’t jump in too quick — just listen

10:37 Value > Discounts (seriously)

13:02 Why freebies don’t work

14:04 That time I tried to help a mate for free… (spoiler: it backfired)

15:26 Follow up your leads — don’t ghost them

17:11 Final word: you’re not selling sessions, you’re selling you

17:39 Shameless plug – our Bulletproof Business Course

18:23 Like, share, subscribe – you know the drill

📢 Want to stand out as a coach? It starts with getting the basics right. Ditch the price war, stop selling hours, and back yourself.

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💬 What’s a mistake you made when starting out as a PT?

💬 Drop it in the comments — let’s learn from each other.

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✅ About Storm Fitness Academy Ltd.

Storm Fitness Academy is the premier provider of personal training and fitness instructor courses in Brighton, Sussex and online – we have the experience and know-how to qualify you. As the premier training provider in the area, we offer nationally accredited CIMSPA-approved fitness qualifications that ensure you meet the UK’s required standard to work in the fitness industry. If you are interested in learning with us, get in touch today.

Our training is available at affordable prices, and we can arrange payment plans that you can repay interest-free over 12 months, so if you want to get started, there is no reason to delay. You can start your training as soon as we receive your deposit. As an added incentive, we offer guaranteed interviews for all academy graduates.

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📩 Email: info@stormfitnessacademy.co.uk

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