Sometimes entrepreneurship feels like a constant uphill climb but it is an endeavor that pays off in the long-run: it’s just about staying the course and ensuring that you get the basics right. 

In today’s episode, Sandy and Jeni talk about some of the most common reasons why your business is not making as much money as you would like. 

You’ll learn more about the strategies and mindset shifts that are required to run a successful online business, starting with why focusing on one great offer (rather than trying to provide something for everyone on the planet) is key to success.

Sandy and Jeni also talk about transitioning from a brick-and-mortar to the online space, how to determine what you offer, and how to price it.

Key points from this episode:

• How, after the excitement of a launch, many entrepreneurs don’t know what the next step is.
• Accepting that entrepreneurship involves ups and downs and a long-term commitment.
• The problem of getting the timing of your launch or relaunch wrong.
• Why it is crucial to keep getting more people onto your email list and into your door.
• Building the thing you feel like versus the one that solves a problem for a specific kind of person.
• How you can go about figuring out where the need is to ensure product-market fit.
• What to look out for when you are not successful in your transition from the off-line to online space.
• Why the online world requires you to niche down and be even more specific about your quintessential client.
• Determining your price according to the value you bring to your clients/customers.
• Examples of the money mindset issues and limiting beliefs that can be holding you back.

Resources: 

Launch with Intention Program

Hello Bargello 

Hello Bargello on Instagram 

Basecamp

This week’s Joy:

Bargello as a pandemic-friendly hobby 

This week’s Hustle:

How Basecamp can help you streamline project management in your business.

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What you focus on grows, so pay attention to your money.

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