“Those that thrive in life often find ways of connecting to a greater purpose, and this comes from understanding your values. If I asked all of your listeners to take their shoes off and walk across some broken glass, you aren’t going to see a lot of interest. But what if I told you at the end of it I guarantee everyone you love will have a rich, fulfilling life and all your hopes and dreams will come true – people start lining up.”

“This shows that if we connect to something of great meaning, we’ll endure great hardship. If I’ve got a leader who really struggles having those crucial conversations, say they get stuck with anxiety or a bit of fear or whatever it is, it’s not about making them more confident or having more self-belief – that just doesn’t work. It’s about increasing their connection to the purpose of ‘why?’ Is it in the service of something with meaning? And if it is you are much more willing for this discomfort to show up.”