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CreativeOps Podcast
Trailer
Bonus
Episode 39
Season 1
EP 39 - What Is Creativity in the age of AI: Makers & Machines
Guest Information
- Name: Alexia Adana
- Title: Director of Creative Technology and Innovation
- Organization: Edelman
- Expertise:
- Creative technology
- AI-driven storytelling
- Democratizing creative tools for underrepresented communities
Episode Summary
How does AI impact creativity—does it empower new forms of artistic expression or dilute human ingenuity? In this episode, we sit down with Alexia Adana, Director of Creative Technology and Innovation at Edelman, to explore the evolving intersection of AI and creativity. From democratizing creative tools to redefining artistic workflows, Alexia shares insights into AI as both a collaborator and a challenge to human storytelling.
Key Takeaways
- AI as a Creative Partner :
- AI can expand human creativity by serving as a brainstorming and ideation tool rather than replacing original thought.
- The Risk of Creative Homogenization :
- Overreliance on AI-generated content can lead to a loss of originality and distinctive artistic voices.
- The Role of Intentionality:
- Creatives must be mindful of when and how they use AI to enhance, rather than dilute, their unique perspectives.
- Democratizing Creative Access:
- AI lowers barriers to entry for storytelling, allowing emerging artists—especially those from underrepresented backgrounds—to create at a higher level.
- AI as a Thought Partner, Not an Easy Button:
- The best use of AI is as a "creative therapist"—helping creatives refine ideas, expand perspectives, and push boundaries rather than simply generating output.