In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere appearances, an issue that's become even more critical in the age of AI and digital avatars. To tackle this question, the host consults with retail media experts Ross Walker, Mike Feldman, and Jordan Witmer. They share insights into identifying candidates who truly know their stuff versus those who might just seem competent, highlighting strategies like internal promotions, structured situational interviews, purposeful interview panels, and leveraging professional networks. Jordan Witmer also offers a nuanced take, suggesting that many so-called imposters are actually specialists with limited perspectives rather than deliberate frauds. The episode concludes with actionable tips for hiring managers to better evaluate and develop promising talent.

Link to Jordan Witmer's articles on LinkedIn: https://www.linkedin.com/in/jordan-witmer-b220b646/

(00:00) About Today's Topic
(03:22) About the Show
(03:44) Ross Walker's Insights on Candidate Pitfalls
(06:09) Mike Feldman's Structured Interview Approach
(09:43) Jordan Witmer's Perspective on Imposters
(11:24) Key Takeaways and Final Thoughts
(12:15) Outro

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb