Want to inspire action in your presentations and transform your message from boring to unforgettable?

The secret: it’s not data and facts that create impact — it's your stories.

As humans, we’re wired to remember and respond to stories because they connect with our emotions and drive our decisions.

Storytelling is more than just a trending term; it’s the fundamental way to connect with your audience on a deeper level and how you actually ignite change.

In this episode, Carol Cox and I explore how to harness storytelling to not just share information, but to truly resonate. Regardless if you’re a keynote speaker presenting to a large audience or a leader speaking to your team, discover frameworks and insights on how you can turn simple anecdotes into powerful narratives that captivate, motivate, and inspire.

If you are a change leader looking to do more than just share information and genuinely drive action, you won’t want to miss this episode.

Carol Cox is the founder and CEO of Speaking Your Brand®, a coaching and training company that works with purpose–driven professionals to enhance their thought leadership so they can tell the stories that need to be told and activate ideas for change.

00:44 The importance of storytelling in making a lasting impact for both business and individual leaders
04:48 How to avoid "expert trap" where leaders rely too heavily on data and information

10:55 The difference between sharing an anecdote and creating an emotionally compelling story
12:30 How the  “Challenge, Choice, Outcome” framework can help you identify and shape your experiences into stories

12:38 IDEAL framework to enhance your storytelling and applying it effectively in various settings
30:12 Categories that can help you identify impactful stories to create your story bank

35:58 Practical tips to make your presentations more engaging and memorable