Will Russell has been running successful pre-launch campaigns on KickoffLabs for years to build an audience for his clients Kickstarter and Indigogo campaigns. 

Three years ago Will started his own agency that specializes in managing these crowdfunding launches for companies, has grown to 7 employees, and helped their clients raise millions of dollars. 

We’ll go step by step through the system they’ve developed, how they’ve used KickoffLabs, and important lessons like how you get people to signup and share your campaign before you’ve even launched the pre-sale. 

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