Moira Vetter is the Founder and CEO at Modo Modo Agency, a strategic brand engagement firm that accelerates the way billion-dollar companies capture and grow their market. Moira has always been an entrepreneur at heart, having begun her journey working the cash register at her parents’ pharmacy at the ripe young age of 7.

 

Asked about the human side of B2B marketing, Moira notes that “there is a huge fallacy about B2B in general”—that the entire process is about “computers selling computers, tech selling tech, or an organization selling to an organization.” She reminds us that each company is composed of human beings making individual decisions that they believe is best for the brand.

 

It’s due to this simple yet overlooked fact that “there are humans hidden behind the numbers.” Modo Modo’s goal, with their clients, is to paint a picture of who those humans are and the realities they live with. The best client interviews, then, are those that are driven by genuine curiosity.

 

Moira also speaks on the issue of disengaged employees and compares and contrasts the desires of the Gen-X, Gen-Y and Gen-Z workforce. She believes highly in the crossover between work and play and why it is vital that today’s organizations cultivate a culture of service, transparency, and self-leadership.

 

Finally, Moira gives her thoughts on the post-pandemic workplace and challenges the notion that there is no going back from the new normal that is remote work. In fact, Moira, along with her growing team at Modo Modo, believe that theirs is a belly-to-belly culture that thrives best if everyone is mentally and physically present.

  

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