Seen enough AI tool renderings of fantasy avatars, futuristic skyline designs, or unicorns playing tennis? Franz Blach certainly has.

As tools like Chat GPT, Midjourney, and Stable Diffusion continue to capture our imaginations and headlines, they’ve also prompted an existential crisis in our industry. Could AI make us redundant?

Franz doesn’t think so. Strategic decisions still need our expertise, and the wicked problems AI can help us solve are orders of magnitude more ambitious than those tennis playing unicorns.

In this interview Alen sits down with Creative Director at Pinterest Franz Blach to discuss the biggest opportunities for AI in the design industry, and the surprising business models that could emerge as these technologies mature. The conversation explores: 

• How designers can prepare for the AI revolution

• The ambitious, wicked problems AI can help us tackle

• How attribution business models can make AI profitable and equitable

• Why we should embrace the opportunity for creative chaos!

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