BuildEpisode 28
What's The Build Trap & What Does It Mean For Product Managers?
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What's The Build Trap & What Does It Mean For Product Managers?
By Drift • View the Website

On this episode of Build, Maggie sits down with Melissa Perri, product management and UX expert and author of Escaping the Build Trap: How Effective Product Management Creates Real Value. Maggie and Melissa dive deep and explore what the build trap is and what it means for product managers, plus how product management teams can get out of the build trap and drive real business value – not feature factories. Want to hear Melissa's two best pieces of advice for PMs? Listen to the full episode.

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