Inspiring children to “bake” the world a better place for decades, Strawberry Shortcake has long been an icon for her cheerful attitude, emphasizing that even the smallest efforts can make a huge difference. Scentbird's product development team worked to translate her sweet, joyful spirit into scent form, using the scented dolls and the sweet treat that shares her name as muses.

Who better to share their first impressions than true gourmand girlies Marianne Mychaskiw and TikTok star Paul Fino, a.k.a. @paulreactss? In this episode of our “Having a Moment” series, they immerse you in the nostalgic (and delicious!) world of Strawberry Shortcake, exploring: What went into capturing the taste of a freshly-baked strawberry shortcake? And how does it activate neural pathways that evoke joyful memories?

Shop the new Strawberry Shortcake fragrance starting Tuesday, October 1st, on Scentbird.com.