This week we talk about the sexiness that is Global Top Level Domains, South-by-Southwest award winners, the continuing marvel that is geo-social-networking and, as if on a dare, Godzilla Haiku. Our guest on the show this week is Chris Krueger. Chris is an experiential marketing pro specializing in large-scale events for big brands. From Gatorade to NASCAR, Krueger shares his experience and impressions on social branding, metrics, and just how in-touch the big brands really are with emerging trends.