Today’s episode is extra special as the one and only Christina Garnett joins us as a guest on the show. You may know her from bringing #MarketingTwitter together and making it into a bigger and better community. She is also the Senior Marketing Manager for Offline Community and Advocacy at HubSpot. This episode is packed with lots of insights on what is right and wrong when building a community, how companies can join in and much more.

Community is about the one or two topics that people have in common with each other. These commonalities gravitate them towards finding their tribe. It’s a place where you bring people together with a central love or central hate for something. Off of those conversations micro-communities are created for other items that those people have in common. 

What’s the business application to community? Dive into the topic with us in this episode. 

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And if you want to watch the video recording of this episode, you can do so at
https://blog.imaginellc.com/theblackline/community and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.