Why do you need to screw the template? And how did the business world end up with so many shoulds and templates in the first place?

Ditching the templates and developing your own brand voice helps your business maintain consistency, clarity, and authenticity. And all of those elements are rooted in your values.

Helen Tremethick joins India to dig into why you need to say goodbye to templates and shoulds and develop your voice.

In this discussion:

• Why we reach for templates and why they don’t work
• How to identify and cultivate your brand voice
• How to disrupt copycatting and own your voice
• Questions to help you leave the elevator pitch behind for good

Connect with Helen Tremethick:

• HelenTremethick.com
• Instagram: @HelenTremethick
• Love and Badassery on Facebook

Connect with India Jackson and Flaunt Your Fire:

• Flaunt Your Fire
• LinkedIn: ​​India Jackson
• Instagram: @FlauntYourFire

Ready to dive deeper?

What would be possible for your brand visibility if you could attract new clients who enthusiastically shared your values and vision, if you could get out of the hustle of content creation and focus on building meaningful relationships that turn followers into fans, fans into clients, and clients into lifelong referral sources?

Every month inside Pause on the Play® the Community, Erica Courdae and India Jackson host a live Q&A session where you can get individualized feedback on how to do exactly that. Get access to the next Q&A, plus replay videos and workshops by joining today.

Resources:

Erica Courdae discusses Imposter Syndrome on the Pause on the Play® Podcast