iGaming Daily
Trailer
Bonus
Episode 312
Season 1
Ep 308: Balancing marketing generosity, with Optimove's Shai Frank
Everyone loves a good discount. Whether that’s a renowned Black Friday offering that consumes most of the Western world every November or free money offerings in iGaming. It’s fair to say, on the outset, marketers use these methods as an effective acquisition tool.
However, do firms need to focus on their marketing generosity and look to keep it in check?