On Good Authority: Publishing the Book that Will Build Your Business
Trailer
Bonus
Episode 474
Season 1
How to Sell Ads in Your Book with Alex Strathdee
Alex Strathdee is no ordinary writer.
That's because he's as much an entrepreneur as he is a writer.
How do we know this? Because when he wrote his book,
Experience Over Degrees, and it didn't transform the world—or even his life—he didn't just shelve the book and the experience like most people.
Instead, he asked: how can I get more people to see this?
What followed was a targeted campaign to colleges and then a targeted campaign to businesses to pay for that first campaign. It's an ingenious approach and he breaks it all down in this episode.