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Build Your SaaS
Trailer
Bonus
Episode 40
Season 1
Our predictions for 2019
Jon Buda and Justin Jackson make predictions for the tech industry, the podcasting space, and the startup ecosystem.
Predictions for 2019
- There will be a global economic downturn. Companies will be looking for more affordable marketing spend. Brands that don't have a strong relationship with their audience will lose.
- This could be increase the number of companies who invest in podcasting. Audio is still a "good deal" compared to other communication channels.
- Related: will we see the big “5” (Squarespace, etc) advertising less?
- 2019 will be the year of non-gaming livestreaming. More programmers, business people, podcasters will be livestreaming. Plus: more audio-livestreaming.
- Related: Podcasting without editing will become more popular. No intro music. Just recorded live with an outline, and published immediately.
- Podcasting will grow to 800,000 shows. (Currently ~619,000 in Apple Podcasts)
- In 2018 Spotify went from 10-25% marketshare of the podcast player market. I think it will grow again to 35%. (Justin admits he was wrong about this tweet).
- Continued focus on "mindful technology." Very possible that iPhone will have a "dumb phone" mode: only texting, phone calls, and GPS. All other apps will disappear from your homescreen when enabled.
- Smart speakers will not have a big effect on podcast consumption. I think they will become more popular, but I don’t see people using them to listen to podcasts. (These folks think it will be big, I disagree. Currently 1% of listenership)
- Apple is going to make a big media move to challenge Netflix and Amazon Prime Video. It will finally break iTunes apart on desktop. Maybe we'll see a standalone desktop Apple Podcasts app?
- More branded podcasts and production companies. (example)
- Dynamic content (outside of advertising) will be bigger.
- More traditional media brands will buy podcast related IP. Podcasts turning into → TV shows. For example: Homecoming on Amazon Video.
★ Thanks to our sponsors:
- Alitu.com: Alitu removes all the tech headaches associated with producing your podcast. They take care of processing, editing & publishing your podcast. Go to Alitu.com and check out their video demo.
- Podcastinsights.com: If you want to get into podcasting, check out Podcast Insights. They’re a great resource for folks who want to start and grow a podcast. Podcast equipment guides, how to make money. Join millions of readers learning all about how to start, grow, and monetize a podcast at podcastinsights.com.
- Want to podcast in 2019? Transistor is cooking up something special for the new year.
Show notes:
- CleanIn2019.com
- Atomic Habits - Identity
- Ben Orenstein interview on Product People
- Fast Company: Dumb phone
- SSL for all Transistor users!
- We used Caddy Server for our SSL implementation
What do you think?
- Leave a comment on Breaker, the podcast app for Android and iPhone.
- Leave a comment on CastBox, the podcast app for Android and iPhone.
- Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fm
- Create your own podcast at transistor.fm
Thanks to our Patreon supporters:
- Alitu.com
- Darby Frey
- Samori Augusto
- Dave Young (new)
- Brad from Canada
- Kevin Markham
- Sammy Schuckert
- Brand Shouter
- Mike Walker
- Adam DuVander
- Dave Giunta (JOOnta)
- Podcastinsights.com
- Pascal from sharpen.page
- Rewardful.com
- Greg Park
- Mitchell Davis from RecruitKit.com.au
- Marcel Fahle, wearebold.af
- Bill Condo (@mavrck)
- Ward from MemberSpace.com
- Evandro Sasse
- Austin Loveless
- Michael Sitver
- Colin Gray
- Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★