Insight Exchange by L.E.K. Consulting
Trailer
Bonus
Episode 54
Season 1
Elevating B2B Digital Commerce
In this episode, we explore the evolving landscape of B2B digital commerce, focusing on its critical role in contemporary business strategies. Host Gavin McGrath is joined by Corey Highfield from L.E.K. Consulting and Jared Abelson from Simpson Strong-Tie to discuss the importance of digital strategies, the common barriers to adoption, and the steps for successful implementation. Our speakers also explore the nuances of maintaining brand integrity, the significance of data management, and the essentials of internal and external communication in B2B digital commerce.
Key Points/Topics Covered:
- The increasing importance of digital strategies for B2B commerce, driven by a shift in buyer behaviours.
- Common barriers to effective digital strategy adoption, including pricing integrity and digital immaturity.
- Importance of data management and foundational infrastructure for successful digital initiatives.
- The role of clear internal and external communication in rolling out B2B digital commerce strategies.
- Strategies for managing reseller programs and maintaining consistent product information across channels.