In this episode of The Friday Habit, hosts Mark Labriola and Benjamin Manley engage with guests Mark Ackler and Mert Esheri, exploring the intricacies of entrepreneurship, the importance of building relationships, and the lessons learned from their experiences in the startup world. They discuss the journey from idea to execution, the significance of legacy in business, and the insights shared in their book 'Exiting Right'. In this conversation, the speakers delve into the intricacies of business acquisitions, emphasizing the importance of trust, strategic alignment, and the long-term relationships that can be built prior to a sale. They discuss the successful acquisition of Instagram by Facebook as a case study, highlighting the need for companies to understand their value proposition and the chemistry between buyers and sellers. The conversation also introduces the concept of annual exit talks to normalize discussions around potential sales, and the importance of cultivating relationships with potential acquirers over time. Key takeaways include the significance of fit, alignment, integration, and rationale in successful acquisitions, as well as actionable advice for entrepreneurs considering an exit strategy.