In this episode we are going to be talking about Customer Loyalty and the data that underpins it.  In my experience Customer Loyalty means different things to different retailers and I really want to get to the bottom of what makes a good loyalty programme, what does it deliver for the retailer and the customer and why do I need one?

 I have been struggling to find someone suitably qualified and with the appropriate depth of experience to really get under the hood of a great loyalty programme and answer these fundamental questions.  I was delighted to present a webinar recently with Ana Samkova, Group GM of Digital at the PAS Group whereby we had a brief and enthusiastic conversation about Loyalty.  24 hours later and Ana was urgently invited to come and record this podcast! "

About Paul Downs, your host:

Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.