Laury Ward is the President of Finger Lakes Wine Country - a job title that most of us wish we had. In her role, she leads this region in tourism marketing by being an ambassador, a contributor, an advocate, and a passionate resident.

Over the past couple years, Finger Lakes Wine Country has conducted research to find out how and why people come to the region - and what keeps them coming back. Laury shares the findings of this research and how it's been applied already to help shape conversations and marketing tactics.

In addition, Laury talks about why this is the perfect place to visit during a global pandemic and how everyone's experience may be unique. For more, be sure to check out the Finger Lakes Wine Country website and follow their social media accounts on Facebook, Instagram, and Twitter.