upsideEpisode 86
UP050: opendorse // helping athletes share more content (feat. Braxton Miller of the Philadelphia Eagles)
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UP050: opendorse // helping athletes share more content (feat. Braxton Miller of the Philadelphia Eagles)
By Jay Clouse and Eric Hornung • View the Website

Interview begins: 09:02
Insight begins: 58:13
Debrief begins: 1:01:59

Blake Lawrence is the founder and CEO of opendorse.

opendorse is the athlete-marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, opendorse was built seeking to make it easy for athletes and their partners to work together to engage their fans. Today, more than 7,000 athletes use opendorse to share content with their 1.4b social media followers.

Top sports properties including the PGA TOUR, LPGA, NFLPA, WTA, and New Jersey Devils, and college properties including Michigan, Clemson, and Nebraska Athletics partner with opendorse to send content to athletes to share through their social media channels. More than 1,500 brands also use opendorse to engage professional athletes and their audience.

We discuss:
Ad: What are the most important terms for an entrepreneur to be aware of when raising capital? (7:56)
Blake's turning point on being in the social media business (11:26)
A throwback: running a social media agency way back 2010 (14:50)
How does opendorse maintain the authenticity of the content being shared? (20:35)
Blake Lawrence advocacy in running opendorse full time (25:08)
How opendorse helps in advertising (29:11)
opendorse saves the athletes maintain a balance in the busy schedules (30:56)
What happens to Opendorse years from now? (55:29)
Day in the life of Braxton Miller (58:33)

opendorse was founded in 2012 and based in Lincoln, Nebraska.

Learn more about opendorse: https://opendorse.com/
Follow Blake on Twitter: https://twitter.com/Blake_Lawrence
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This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.

Learn more about or get in touch with Taft: https://www.taftlaw.com/
Follow upside on Twitter: https://twitter.com/upsidefm

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