{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"5 Steps to Land a Meeting With Any CEO | 936","html":"","width":"100%","height":180,"duration":548,"description":"Getting a meeting with a senior executive is one of the toughest challenges in business-to-business sales. In this episode of the Inside BS Show, Dave Lorenzo reveals the exact five-step process he’s used for over 30 years to get appointments with anyone he’s ever wanted to meet.You’ll hear real-world examples, including how Dave cracked into the C-suite of one of the largest pharmaceutical companies in the world. This episode gives you the framework you need to cut through gatekeepers, earn trust, and book high-value meetings.Key Topics DiscussedStep 1: Direct Mail That Gets Opened – Why sending a FedEx or hand-delivered letter works and how to write it.Step 2: Smart Email Follow-Up – How to reinforce your letter and get on the assistant’s radar.Step 3: The Right Kind of Phone Call – What to say when you finally connect with the gatekeeper.Step 4: Influence the Influencers – Building credibility with people around your target executive.Step 5: Persistent, Professional Follow-Up – Why steady contact builds trust over time and leads to a breakthrough.This isn’t theory. It’s a proven system that consistently gets meetings with decision-makers.Call to ActionBuy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}