{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[BEST OF] The Most Effective Way to Generate Demand","html":"","width":"100%","height":180,"duration":3177,"description":"Most marketers focus on lead generation but it is enough?\nThere's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.\nI asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.\n\nWe covered:\nWhy most companies struggle to develop a system for attracting leads\nThe costly mistake marketers make when it comes to their website design\nHow auditing is the first step new marketers should take in demand generation\nThe unexpected reason why promotion is the last thing you should think about\nWhy small teams should go after key objectives vs. individuals\nWhat marketers miss when it comes to communication and small wins\nHow we set expectations along the customer journey and why they matter\nWhy we need to become comfortable with video and public speaking\nResources:\nSaaS Monetization - Episode 24 with Patrick Campbell\nDan Moyle\nToastmasters\nDale Carnegie - Public Speaking Training\nPatrick Campbell: ProfitWell Blog\nPatrick Campbell: Price Optimization Blog\n@mvolpe - Mike Volpe on Twitter\nSales experience for marketers book or another podcast episode\n@JeanneHopkins - Jeanne Hopkins on Twitter\nJeanne Hopkins on LinkedIn\nMarketing vs. Communications: The Surprising Difference\nBikeshedding in Marketing: 3 Keys to Being an Effective Marketer","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}