{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Lean Marketing Principles to Become an Unstoppable Marketer","html":"","width":"100%","height":180,"duration":3310,"description":"Using lean marketing principles can help you to become a more productive digital marketer.\nIn this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules.\nWe discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using.\nThis is a fun and interesting episode that will help you take your marketing to the next level.\nTopics covered:\nBus drivers in Malta are professional race car drivers\nThe effect of capitalism and startups in Bulgaria\nCreating value and a relationship that is positive\nBeing mindful of your audience and targeting correctly\nCreating value in the digital media space based on data\nStructuring Kanban for marketing especially team communication\nCreating a more predictable flow of content planning\nWork in progress limits create efficiency\nInterlinking Kanban cards on different boards for enterprise situations\nUsing data tracking to make sure resources aren’t wasted\nKanbanize has tracking analytics for measuring process efficiency\nUsing a Monte Carlo simulation to predict when tasks are completed\n\nResources mentioned:\nKanbanize\nHooked by Nir Eyal\nHubSpot Blog\nSEMRush\nKanbanize Blog\nKanbanize Twitter @KanbanizeInc\nActionable Agile","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}