{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"The Campfire Launch: Fix B2B Product Failure & Ignite Growth! 🔥","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0035bb60\"></iframe>","width":"100%","height":180,"duration":2708,"description":"Why do half of B2B product launches fall short?\n\nB2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.\n\nDiscover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.\n\nMikkel will share the practical roadmap to turn your next product introduction into a lasting success story.\n\nWhat you’ll learn:\n\n- Why most B2B product launches fail and what to avoid.\n- The Campfire Model framework for building sustained momentum and engagement.\n- Actionable steps to \"Prime Your Audience\" and \"Ignite Excitement\" for a successful launch.\n- Strategies for achieving lasting commercial impact beyond the initial product buzz.\n\nFollow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/\nFollow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/\n\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\n\nTo stay updated on all things Dreamdata and B2B go-to-market:\n\n👥 Follow us on LinkedIn: Dreamdata \n💬 Join Our Community on Slack: Dreamdata Community \n🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. \n🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io ","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}