{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/00958f4f\"></iframe>","width":"100%","height":180,"duration":2349,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Kalen BusheHype man & Announcer: John PotitoTimestamps:00:06 Meet the Hosts00:47 Sales Background Insights01:44 B2B SaaS Growth Tips03:30 Marketing Benefits from Sales04:52 Focus on TrafficGuard06:31 Challenges in Ad Fraud08:36 User Journey Analysis10:55 Affiliate Marketing Transparency13:22 Cookie Stuffing Insights16:38 Lead Generation Fraud Issues22:08 Verifying Conversions with TrafficGuard30:04 Rugby Love and Connections","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}