{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"From Failed Startup to a $100K+ Newsletter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/00bb1979\"></iframe>","width":"100%","height":180,"duration":3394,"description":"Get Esteban's 36k Subscriber Content Machine → growthinreverse.com/esteban/\n***\nEsteban Perez is the co-founder of the ADHD Weasel newsletter. Their newsletter has grown to over 36,000 subscribers and reached over 280,000 followers on Threads.\nBut it wasn't all sunshine and butterflies. The cofounders first launched an app for food waste and discovered the hard way what happens when you don't validate your idea. Now, their newsletter is earning over $100k annually with 800+ paid subscribers.\nIn this episode, Esteban shared how they go there, along with his most successful growth strategy - and their content strategy that allows a two-person team to post over 100 posts per week.\nKEY TAKEAWAYS\nHow a failed food waste app accidentally revealed the audience that became The ADHD Weasel\nThe \"accidental\" moment that convinced Esteban to launch a paid tier\nThe quiz that 6-7X'd conversions in one week\nThe Threads posting system behind 4+ million views\nThe Meta ad format that worked because it didn't look like an ad\nHow Esteban treats segments with a Substack newsletter\nThe platform Esteban believes has the most valuable subscribers\nThe weekly \"bottleneck analysis\" habit that everyone skips\nLINKS MENTIONED\nGet the 36K Subscriber Content Machine →\nADHD Weasel — adhdweasel.com\nADHD Weasel on Threads\nEsteban's email — esteban@brokol.app\nThe ADHD Weasel Quiz (ADHD Weasel lead magnet)\nPubler (scheduling SOCIAL tool)\nFOLLOW ON SOCIAL\nChenell: Twitter | LinkedIn\nDylan: LinkedIn | Substack | Instagram\nOUR NEWSLETTERS\ngrowthinreverse.com\ngrowthcurrency.net\nSubscribe & Leave a Review:\nLove what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}