{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/00f40e70\"></iframe>","width":"100%","height":180,"duration":3148,"description":"Do you find it hard to find fresh ideas for your content?\nMy guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience.\nIn this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas.\nTopics covered:\nWhy companies just started noticing the power of content in the past couple of years\nWhy content is fundamental in today’s marketing\nThe first step to getting started in content marketing\nWhen you should NOT do content marketing\nHow to create an authentic, emotion sparking content\nWhy SEO should not be the focal point of content creation\nResources mentioned:\nIntercom\nIntercom blog\nEoghan McCabe\nDes Traynor\nBrian Dean\nTomasz Tunguz\nThe Compounding Returns of Content Marketing\nLessons Learned From Scaling A Product Team\nGrowth TL;DR\nThe Drum","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}